HSN Direct restructures under new management

Article Abstract:

HSN Direct, the infomercial marketing firm which is majority-owned by Flextech Homeshopping, has undertaken a major management restructuring following struggles to recover a year of losses. The company has ousted from its board Kevin and Tim Harrington, the brothers that founded the firm in 1994, and called in a new executive team to oversee its day-to-day operations. Several company executives have been promoted under the restructuring, including Michael Sullivan who will become chief operating officer following his work as chief financial officer. HSN Direct, meanwhile, intends to focus more on producing infomercials that will prove to be successful in the US and can be exported.

TV Advertising, Executive changes & profiles, Company Personnel, Television advertising, HSN Direct, Article

---

With the expected rise of interactive television in the next five to 10 years, DRTV marketing, direct marketing and interactive

Article Abstract:

Direct response television (DRTV) marketing companies are positioned to benefit from the expected rise of interactive television over the next five to ten years. Interactive TV will presumably make it easier for DRTV firms to give information about products and convince customers to place an order. According to market research firm IDC, the number of Internet users across the world will increase to 147 million in 1999, and they will spend a total of $68 billion in online transactions.

Market information - general, Services information

---

E4L struggles to reinvent it self

Article Abstract:

Infomercial and Internet marketing company E4L Inc of Los Angeles, CA, has announced new program to boost investors' interest in its flagging stock. The stock of E4L, the largest DRTV company in the world, has plunged from a high if $11,75 to a low of $1.31 in 1999, Among its plans are the relaunch of its membership-buying program, the introduction of a new beauty product infomercial and a possible initial public offering for its Internet retailing company BuyitNow.com.

Strategy & planning, Infomercials, E4L Inc.

Similar abstracts:

• Abstracts: Group protests Victoria's secret launch. Midwestern printer targets direct marketing for growth. Printer, paper company artist rock together for a cause
• Abstracts: E-mail deliverability is a high-risk issue. Seven lessons in seven years in e-mail marketing. Make e-mail testing a line item in your marketing budget
• Abstracts: Study: using E-payments, billers could save billions. FCC debuts site to help consumers choose long-distance. Puerto Ricans lead Hispanics in reading direct mail
• Abstracts: Blagman teams with Mercury to target brand advertisers. Dmers see 'killer app' potential in interactive television
• Abstracts: BMW uses DM to drive attendance to road shows. Schering-Plough readies Claratin promos. Charter Hospitals tests infomercial for treatments

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.