Preferred Hotels expands CRM, data warehousing program

Article Abstract:

Preferred Hotels and Resorts Worldwide decided to update its data warehouse system after realizing that this is essential in launching more targeted direct marketing programs, strengthening customer relationships and improving overall marketing efficiency. The $100 million global hotel and resort company with more than 110 properties has commissioned the services of Opal Sky Inc to provide solution to its data management problem. Opal Sky recommended the use of a system that allows connectivity between property management and provides a central warehouse at Preferred's Chicago, IL, headquarters.

Preferred Hotels and Resorts Worldwide

---

NCAA expands use of online video magazine

Article Abstract:

After the successful launch of the first volume of the 2005 NCAA Vmag in January, the National Collegiate Athletic Association's has announced its plans to expand the use of its online video magazine. According to Kevin Lennon, NCAA's vice president for membership services, the Vmag is a timely, cost effective tool for communicating with its members. Charlotte, North Carolina-based NEWgame Communications Inc. produced the Vmag.

Market share, Services information, Planning, Company market share, Electronic periodicals, Company business planning, NCAA, Service enhancement

---

Hilton rolls out phase 1 of its personalized members program

Article Abstract:

Hilton Hotels Corp can now placed personalized messages to members who access the www.hhonors.com Web site with the completion of the first phase of a Web personalization program for the company's award-winning guest rewards program called Hilton HHonors program. Aside from managing accounts through the Web site, clients can also get data regarding account activity such as point and mileage bonuses, reward and redemption history, stay details and partner earnings.

Marketing procedures, Hilton Hotels Corp.

Similar abstracts:

• Abstracts: Inforonics to measure campaign response with personal Web pages. J. Patton, Access launch sports venture
• Abstracts: Exchange Applications becomes Xchange and debuts integrated eCRM solution. ClientLogic licenses Xchange e-mail marketing software
• Abstracts: Carlson Hospitality Worldwide begins new data warehouse-based loyalty program. Finagle A Bagel chain butters up customers with loyalty campaign
• Abstracts: E-mail, radio campaigns tout job recruiter's diversity focus. Moore fights medical Web reluctance
• Abstracts: Prime Response to launch real-time campaign tracking product. P3M entices big response for clients

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.