Study: Clicks Guide Bricks Habits

Article Abstract:

Boston Consulting Group has issued a new report on the Internet that shows European consumers are influenced by the Internet to alter their offline practices. The report finds that shoppers in Europe often select the online buying option over going to a bricks-and-mortar store.

Management Consulting Services, Geographic, Business & Mgmt Consulting, Consulting services, Boston Consulting Group

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Seagram uses Web to build database for new tequila brand

Article Abstract:

Joseph E. Seagram and Sons Inc. is running a holiday sweepstakes promotion across Yahoo pages. The promotion targets young Hispanics for its ultra-premium tequila brand.

Distilled and blended liquors, Liquor, Distilleries, Joseph E. Seagram and Sons Inc.

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Hitwise: shopping, classifieds site visits up 25.6 percentage

Article Abstract:

According to Hitwise Internet monitoring service, shopping and classifieds website hits constitute 9.1 percent of Internet visits between Nov1 and Dec 25. The Internet traffic is more during the weekends and holidays. Consumer electronics is the largest sales category in Internet sales.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Market share, Company Web site/Web page, Web sites (World Wide Web), Web sites, Marketing research, Web site/Web page development, Company market share, Classified advertising, Market research, E-commerce, Shopping agent, Shopping agents (Online shopping)

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