Kircher to push DMA's 84th conference

Article Abstract:

William J. Kircher and Assoc Inc has been awarded the account for the Direct Marketing Assn's 84th Annual Conference & Exhibition on Oct 28-31, 2001 at the McCormick Place in Chicago, IL. In handling exhibition sales and attendance promotion for the conference, the company will be responsible for direct mail promotions, business-to-business advertising and strategic marketing consulting. According to Kircher, the DMA's annual event attracts 15,000 attendees who are part of the $1.5 trillion direct marketing market.

Contracts & orders received

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Lot21 to launch ad campaign on AvantGo

Article Abstract:

Lot21, a marketing and advertising firm based in San Franciso, CA, has launched a wireless advertising campaign on the mobile information portal of Avant Go, a Web-based news and information service for Windows CE and Palm Computing devices and Internet-enabled telephones. Intraware, a provider of Intranet software and services, will be the first to advertise on Avant Go's mobile home page.

Advertising, Advertising agencies

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