Dessert cataloguer shifts focus to fun

Article Abstract:

Cheryl & Co.'s Halloween 2001 catalogue promises a return to fun in the mail-order company's direct-marketing strategies.

Direct Marketing, Cheryl and Co.

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Pet - care cataloger pounces after a cautious 2003

Article Abstract:

The pet - care products catalog company Doctors Foster and Smith have scaled down their operation in 2003 due to uncertain economic conditions and beginning of the war in Iraq. This year the company has dropped record number of catalogs at 2.9 million copies and seen a growth in average sale per copy at $77.

Sales, profits & dividends, Other Miscellaneous Nondurable Goods Wholesalers, Nondurable goods, not elsewhere classified, Veterinary & Pet Supplies Wholesale, Dog and cat food, Marketing, Company sales and earnings, Company earnings/profit, Company marketing practices, Pet supplies industry

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More search participation, no DMD overlap will help boost catalog attendance

Article Abstract:

The 21st annual Catalog Conference and Exhibition scheduled to be held at McCormick Place in Chicago on May 3 - 5, 2004 is expected to be a success with 382 booths than last year. The details regarding the conference are discussed.

Illinois, Conferences, meetings and seminars, Chicago, Illinois, Trade shows

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