NFL scores a touchdown with database, DM initiative

Article Abstract:

The National Football League (NFL) said in Oct 2000 that its personalized catalog mailing introduced earlier is showing positive results. Products included in the team-customized NFL Shop catalogs range from apparel men, women and children to tailgate items. Through Apr 2001, the NFL will send catalogs to 8 million customers and prospects. The main component of the catalog campaign is two different databases, which are both managed by Sports Illustrated.

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Patent Owners & Lessors

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AMA, Acxiom offer enhanced physician database

Article Abstract:

The American Medical Assn (AMA) is using Acxiom's AbiliTec CDI software in launching a comprehensive physician databse, which will contain information on 870,000 physicians across the US. Acxiom and the AMA have formed a new company called HealthCarePro Connect to manage the database. HealthCarePro is supplementing the database with additional information from hospitals, healthcare groups and insurance companies.

Joint ventures, Professional Organizations, Illinois, Medical Associations, DBMS software, Acxiom Corp., Medical societies

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Database marketing isn't the headache it once was

Article Abstract:

The forecasted challenges and upcoming trends of database marketing and customer relationship management in 2005 are discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Customer relationship management, Database marketing, 2005 AD

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