Venture debuts e-mail network

Article Abstract:

VentureDirect Worldwide has launched Direct-Mail Network to offer direct marketing services and list management firms a smooth transition into electronic mail marketing. The move comes at a most opportune time for the firm, given the inexperience of firms struggling with the medium. Xact- Mail helps firms define their market by aggregating and dividing electronic mail lists into targeted channels.

All Other Business Support Services, Business Services NEC, VentureDirect Worldwide

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NetValue under fire as it crosses Atlantic

Article Abstract:

Market research firm NetValue will offer its services in the very competitive US market. NetValue offers a global system for measuring and analyzing consumer behavior on the Internet. Its panel-based system offers insights into consumers' behavior while conducting online activity, including what sites they visit and the ads they patronize. The information enables corporations to make educated decisions on e-commerce, marketing and the addition of functionalities.

Market Research Services, Marketing Research and Public Opinion Polling, NetValue

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WorldPrints shifts focus to banner ads

Article Abstract:

WorldPrints.com and Webshots.com are shifting their management focus from e-commerce to acceptance of banner advertisements on their Web sites. The firms have generated huge volumes of Web site traffic by offering free screensavers and wallpaper. WorldPrints initially sold prints of pop art, photography and fine art reproductions. Its daily page views have increased from 50,000 to over 1 million.

Strategy & planning, On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, Worldprints.com

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