Network 'must hawk wares.'

Article Abstract:

NBC has taken a number of significant moves, which include marketing of more products via DRTV campaigns, buying a minority stake in an Internet publisher, and launching a plan to license its "Must See TV" slogan on different products. The efforts are part of the company's strategy to boost its presence in the transactional programming and merchandising market. NBC's purchase of a minority stake in CNet Inc., a San Francisco, CA-based company that provides online news and entertainment service, will give NBC a business that focuses on Web programming.

Company Planning/Goals, Radio & TV Broadcasting, Radio and Television Broadcasting, Broadcasting industry, Broadcasting, National Broadcasting Company Inc., Article

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Product Information Network gets more subscribers

Article Abstract:

Product Information Network (PIN), based in Englewood, CA, announced in early Oct 2000 the addition of 1.5 million new cable subscribers to its infomercial delivery network. The new territory covers Miami, FL, Nashville, TN, and Providence, RI. The company is a 24-hour cable network that provides infomercials as its base of programming. It reaches 33 million television and satellite households. RIN is owned jointly by Cox Communications Inc and Jones International Networks Ltd.

Goods & services distribution, Pay Television, Pay-per-view television, Subscription television

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eTV Worlds highlighs DRV applications for Intenrnet

Article Abstract:

The eTV World conference held in New York on Sep 13-15, 1999, featured technologies that promotes the convergence of television and Internet. Among the exhibitors were technology companies which showed off new software that performed various multimedia funcition including WorldGate, ACTV Inc, Yack!, Thinking Machines Corp, Robocast Inc, Hypernix Technologies Ltd, and American Dream.com. The conference also showcased the influence of TV and Internet convergence on marketing.

Interactive CATV, Interactive television

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