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Construction and materials industries

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New methods to increase deliverability

Article Abstract:

Catalogers must be careful to weed out bad addresses. In this age of increasing postal rates deliverability is increasingly important.

Author: Gillen, Bob
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Industry Market Data

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Use one database for all channels

Article Abstract:

Print and online catalogs should be managed together for greater profitability.

Author: Brooks, Lynda
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Telegraph & other communications, Video Retailing Service, All Other Information Services, New Electronic Marketing, Home shopping

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Deliveries on schedule, but sales dip

Article Abstract:

Catalogers report that the 2001 holiday mailing season is progressing smoothly.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001

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Subjects list: United States, Directories
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