BTB push exceeds expectations

Article Abstract:

Lucent Technologies employed an integrated business-to-business marketing campaign that garnered response rates of around 8%. A mailing piece was sent to decision makers touting Lucent's Stinger RT DSL service. Potential customers could respond via a Web site, toll-free number or reply card.

Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Marketing procedures, Telegraph & other communications, Data Communications Equip, New Electronic Marketing, Advertising Activity, Direct Marketing, Business to Business, Internet service providers, Lucent Technologies Inc., LU, Data communications equipment

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Senior Network, Kmart draft diabetes plan

Article Abstract:

The Senior Network of Stamford, CT, has partnered with K mart Corp of Troy, MI, to launch a national diabetes program called "Best of Life- Diabetes". Senior Network has launched a direct mail campaign to attract health corporations that would sponsor the program. Each of the direct mail pieces contains a rate card that outlines the various packages that corporations could sponsor and the number of seniors that each package is expected to reach.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Strategic alliances, All Other Specialty Food Stores, Discount Stores, Mail order business, Senior Network

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