PlanetRx strikes Online pharmacy deal

Article Abstract:

Online pharmacy PlanetRx of South San Francisco, CA, has signed a partnership deal with America Online Inc (AOL) of Dulles, VA. Under the deal, PlanetRx will pay $15 million to be featured on AOL's Health and Women's Channels for the next three years. The deal would allow consumers to link directly to PlanetRx's Web site from AOL's health-information areas. AOL will also feature PlanetRX on its Web site and on its Digital Cities sites.

Strategic alliances, PlanetRx Inc.

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GreenTree.com takes online lessons offline

Article Abstract:

Online healthcare company GreenTree.com of San Francisco, CA, has launched its first offline direct mail campaign as part of its integrated media campaign. The direct mail campaign will involve 1 million pieces of mails and will be supported by TV, radio, outdoor, print and online advertising. GreenTree offers natural over-the-counter healthcare products such as herbal and other alternative remedies.

GreenTree.com

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Tea firm brews a bigger database

Article Abstract:

Celestial Seasonings Inc's package insert program, which will be introduced in Oct 1999, is aimed to build the company's client database and to develop a direct sales relationship with its patrons. During year 2000, the Boulder, CO-based herbal tea producer anticipates to distribute 15 million package inserts into the company's goods marketed at retail stores across the US.

Coffee and Tea Manufacturing, Processed Tea, Celestial Seasonings Inc.

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