Prioritize quality management

Article Abstract:

Quality management in marketing campaigns ensures better results but is often under-emphasized. Marketing campaigns should be thoroughly analyzed and constantly imroved. Campaign processes should be automated as much as possible to cut errors, responsibilities should be clarified, and a quality management review program should be implemented.

Product quality

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Cutting through the CRM hype

Article Abstract:

Customer relationship management or CRM has become an overused word and many companies confuse the technology involved with the overall process. At its basis is the desire of the customer to feel special, to be recognized and well-treated. Technology aids in tracking customers but it is the overall process which determines their loyalty.

New Electronic Marketing, Customer Relations

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Infomercials' Value for Brand Advertisers

Article Abstract:

Specific recommendations are provided to overcoming concerns about brand advertisers reluctance to use infomercials.

Television, Abstract

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