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Construction and materials industries

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Pro and con: outside lists for e-mail acquisition: beware rented lists

Article Abstract:

Merits and demerits of using rented mailing list in email marketing are discussed.

Author: Robinson, Tricia
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Mailing lists

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Dos and dont's of email marketing

Article Abstract:

Guidelines for managing successful email marketing campaigns are presented.

Author: Robinson, Tricia
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006

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Killing the producer

Article Abstract:

Tips are offered for ensuring error free marketing campaigns.

Author: Robinson, Tricia
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Advertising, Marketing industry, Marketing communications

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Subjects list: United States, Management, Company business management, Email marketing
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