Quality data leads to winning models
Article Abstract:
The quality of the database decides the success in customer prospecting and the data available is to be analyzed for its suitability for different businesses. The customer acquisition analytics, a method to fine - tune the data is explained.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Methods, Database marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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What happened to the 40-40-20 rule?
Article Abstract:
The importance of the 40-40-20 rule to direct marketing is discussed. The 40-40-20 rule deals with finding the right message and the right format.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Internet marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Management, Direct marketing, Company business management
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