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Construction and materials industries

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Segmentation has been very, very good for baseball express

Article Abstract:

Online sports apparel marketing site Baseball Express.com has reported 400 percent increase in its online sales for fiscal year 2004. Successful and effective email delivery and segmented e-mail marketing are said to key factors.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Sales, profits & dividends, Sporting and athletic goods, not elsewhere classified, Methods, Usage, Company sales and earnings, Market segmentation, Company earnings/profit, Sporting goods industry, Email marketing

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Newsletters, alerts rev engine's image

Article Abstract:

The features of an e-mail alert system and newsletter issue through web, by GlobalSpec of New York are discussed in the light of its benefits. The in-house e-mail delivery outsourcing strategy also proved worth to the company.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services information, Services, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software, GlobalSpec Inc.

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Subjects list: United States
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