Santa Cruz chooses jet, joystick maker

Article Abstract:

Soquel, CA-based Santa Cruz Yachts has named Ultra Dynamics to be its supplier of jet drives and joystick control systems for its Coastal Flyer, its first powerboat venture. The company chose Ultra Dynamics for its technology which it found to be the best in the industry. It was the only vendor that could supply an integrated solution including both the jet drive and a joystick control system ensuring optimum performance and reliability.

Engineering Services, Engineering for Ships & Boats, Marine engineering, Santa Cruz Yachts

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Egg Harbor chooses Target for ads, PR

Article Abstract:

Egg Harbor City, NJ-based Egg Harbor Yachts has appointed Target Assoc as its agency of record. The Cherry Hill, NJ-based advertising, marketing and public relations company has created an advertising campaign for Egg Harbor called 'Live the Dream' which is part of a total promotional make- over campaign. Target was chosen for its ability to understand the specialized marketing required to differentiate Egg Harbor from competition.

Advertising Agencies, Egg Harbor Yachts

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Sass agency wins Raytheon contract

Article Abstract:

Sass Communications has been awarded a contract by Raytheon Marine Co to develop and implement an international marketing program for Raytech navigation software. Sass will undertake market research among users of electronic navigation systems and recommend a strategic plan for promoting the latest version of Raytech software program. RayTech's software products include Navigator, Sail Racer and Fishing Pro.

Marketing Research and Public Opinion Polling, Market Research Services, Geographic information systems, Sass Communications

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