Study: 4.8% in UK respond to direct mail

Article Abstract:

According to a survey conducted by Taylor Nelson Sofres, only 4.8 percent of customer base respond positively to direct mails in the United Kingdom. The survey also concluded that only 55 percent of customers get accurate information from marketing firms.

United Kingdom, Advertising, Consumer Behavior, Marketing industry, Consumer behaviour

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Vertis: women 25-44 prefer direct mail to e-mail

Article Abstract:

The results of a survey conducted by Vertis Communications, which reveals that 85% of women aged between 25-44 prefer direct mail marketing rather than email marketing, are discussed.

Women, Consumer preferences, Email marketing

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Survey: free shipping, special offers prompt more shopping

Article Abstract:

According to recent survey, free shipping and special offers are driving current holiday shopping season in the United States. Complete details in this context are presented.

Christmas business

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