SuperMarkets Online tries to fight fraud with secure retail coupons

Article Abstract:

Greenwich, CT-based SuperMarkets Online Inc is directing consumers from its World Wide Web site to participating brick-and-mortar supermarket retailers, where they can receive secure coupons called Web Bucks. Consumers visiting SuperMarkets Online's www.valupage.com site can print a page of products savings posted by more than 12,000 participating supermarket retailers, then take this printed sheet to participating local supermarkets. They receive a Web Buck after buying the items, that can be used as cash to buy any product on their next visit to the same supermarket. The system is said to minimize the risk of online coupon fraud.

General services, Connecticut, SuperMarkets Online Inc.

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Direct mail effort drives up Lifeguarding site's ad sales

Article Abstract:

A direct mail campaign publicizing Lifeguardingjobs.com's job placement service has brought in nearly twice the cost of the campaign in listing fees. Liefeguardingjobs.com, which is based in Larchmont, NY, began the campaign in Jan 2001, targeting managers supervisors and coordinators of aquatic facilities. It mailed 11,500 pieces to names rented from trade magazine Aquatic International and American Camping Assn, an organization of camping professionals.

Advertising, Videotex & Teletext Svcs NEC, Internet services, Online information services, Lifeguardingjobs.com

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Drpaula seeks rebirth with iMaternity alliance

Article Abstract:

Drpaula.com has reached a marketing agreement with iMaternity.com to increase its exposure and generate additional revenue. Drpaula.com, a content-based Web site that provides pediatric information to families, has decided to enter the agreement in Feb 2001, due to failing banner ads. Chicago, IL-based IMaternity.com has 150 brick-and-mortar locations nationwide plus its Web site and serves 20,000 new mothers monthly.

Strategic alliances, Drpaula.com

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