U.S. Cellular takes text messaging out to the ballgame

Article Abstract:

The wireless communications company is encouraging the use of text messaging and watching fan participation rates to see what marketing possibilities the program holds. It is reported that U.S. sees great possibilities in the wireless SMS, or short-message service and the goal is to get people active in using text messaging.

Marketing, Company marketing practices, Text messaging, SMS (Short messaging service)

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Mailer Sends Flocks of Docs to Booth

Article Abstract:

Ewing, Md.-based Cryomedical Sciences Inc. has launched a marketing campaign that targeted 11,000 urologists attending the American Urological Association annual conference. The ad campaign, which was a direct mail effort, invited the physicians to visit the company's booth at the conference.

Geographic, Campaign Launched, Direct Marketing, Offices & clinics of medical doctors, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Cryomedical Sciences Inc., CMSI

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