Direct mail leads Finland's fast growing DM industry

Article Abstract:

Twenty-two percent of promotional and advertising expenditures in Finland is attributed to direct mail efforts to make it the second most popular marketing method nationwide. The advertising in the 100 Finnish newspapers received the highest ranking. The Finnish DMA's president Sakari Virtanen noted that data protection security mandates the sole use of Finnish-based lists in Finland since people for whom the language is difficult may find it hard to translate precisely. The Internet is becoming more acceptable for commercial usage, partly because Finland has the highest per capita usage of online systems in the world.

Finland, Research Findings, Marketing/Advertising Methods, Geographic, Direct Mail Advertising, Direct Mailing Services, Consumer Attitudes, Mailing services

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UK Cataloger to launch home shopping channel in Britain

Article Abstract:

The Littlewoods Organization, a leading UK-based cataloger and retailer, announced plans to introduce in September 1998, the first shopping channel in the UK that will be available on both terrestrial and pay television. The move is part of a corporate strategy to venture its home shopping business across all sections and mediums. The channel, which will be operated by Grenada Media Group, will feature merchandise from all of Littlewood's stores and catalogs. The new shopping channel will initially be broadcasted 12 hours a day but may eventually air 24-hours on a daily basis.

United Kingdom, Cable Networks, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Television, Advertising Activity, Home Shopping via CATV, Cable television, Mail order business, Home shopping, Littlewoods Organisation PLC, Grenada Media Group

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