WeEre not ejust the back endE anymore

Article Abstract:

Operations and service fulfillment are not considered back end services anymore, but a strategic asset, which can make a lot of difference to the growth and expansion of any company. With highly improved and developed technologies at their disposal, direct marketers consider service to be of very high importance in the competitive global market. Some of the changes in operations during the past 25 years have been discussed.

United States, Forecasts and trends, Market trend/market analysis, Fulfillment services

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Prepping for the DMA annual show

Article Abstract:

A focus on topics that will be discussed at Direct Marketing Association's annual show that will be held at San Francisco in October is presented.

California, Conferences, meetings and seminars, Direct Marketing Association

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Hurdling the barriers to entering the Chinese market

Article Abstract:

Guidelines for entering Chinese marketing industry are presented.

China, Government expenditures, Economic aspects, Economic policy

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