TurboChef combines cooking, Internet

Article Abstract:

TurboChef Technologies has launched a direct mail campaign intended to inform investors, portfolio managers and analysts about the company's new rapid-cook technology. The technolgy allows microwave ovens to cook food 10 times faster than conventional ovens and has an Internet connection that allows users to perform some online transactions. Ovens with the rapid-cook technology will be manufactured, marketed and distributed by Maytag Corp and will be available by the end of Jun 2000. Ovens with the Internet connection will be launched in early 2001.

Household Cooking Appliance Manufacturing, Microwave Cooking Equipment, Microwave ovens, TurboChef Technologies

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Westell mailing touts software tool to home users, small businesses

Article Abstract:

Aurora, IL-based Westell has launched the direct mail portion of an integrated marketing effort for WebShare, its newest consumer software. The campaign marks the first effort by the DSL technology provider to target consumers. The company is mailing more than 25,000 pieces to multi- PC homes in the New York metropolitan area as well as parts of the San Francisco Bay Area. The direct mail campaign is part of an effort to build a database of qualified leads for campaigns involving future product releases.

Westell

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Saab pushes style, safety with new moms and dads

Article Abstract:

Early results of a direct mail campaign from Saab Cars USA Inc show it is drawing 50% more leads than the previous campaign at the same point. Saab campaign promotes the Saab 9-5 Wagon and is built around the theme that though becoming parents may have shifted their priorities, couples can still drive a hip, yet safe automobile. The mailing dropped more than 150,00 pieces to members of Saab's database and prospects in Feb and Mar 2001.

Automobile and Light Duty Motor Vehicle Manufacturing, Motor Vehicles, Saab Cars USA Inc.

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