What's next for Abacus?

Article Abstract:

San Francisco's Hellman & Friedman and San Diego's venture capital firm JMI Equity are purchasing DoubleClick Inc. for a total consideration of $1.1 billion. Consequent to the sale, Kevin Ryan, DoubleClick's CEO will step down and the company will have two new CEO's, David Rosenblatt and Brian Rainey. Rosenblatt will manage technology side and Rainey will manage the Abacus, the largest database.

Acquisitions & mergers, Investment Banking, Venture Capital Companies, Miscellaneous Intermediation, Executive changes & profiles, Investors, not elsewhere classified, Security brokers and dealers, Officials and employees, Mergers, acquisitions and divestments, Investment banks, Company acquisition/merger, DoubleClick Inc., Hellman and Friedman, Data management services, Rainey, Brian, Rosenblatt, David

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Measure success by the portfolio

Article Abstract:

Importance of measuring campaigns at portfolio levels so has to reach bigger audience and increase the overall return on investment is discussed.

Commercial Banks, Portfolio Management, Portfolio & Funds Management, Methods, Return on investment, Campaign management, Rate of return

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Not a creature was stirring, not even a customer's mouse

Article Abstract:

The need of optimization of search engine websites with relation to holiday business is presented.

Usage, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Mathematical optimization, Optimization theory, Christmas business, Text search and retrieval software

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