Convergent shopping format targets high-end customers

Article Abstract:

UShopTV, a television home shopping and Internet concept solely marketing products from e-commerce sites, is debuting on the Product Information Network on Jun 28, 2000. The home shopping format targets upper middle- class baby boomers who can afford the purchase of products whose prices average at $200. Initially, a week's worth of prerecorded programs will be made available to potential customers through an archived Webcast on uShopTV.com.

Home Shopping via CATV, Cable television, Home shopping, UShopTV.com

---

I-TV test hardly a 'SmackDown' for UPN affiliate

Article Abstract:

RespondTV, an interactive television company, and Chris-Craft Industries Inc, have added another interactive television initiative to their nine- month partership. The new effort is an enhancement that will appear during the World Wrestling Federation's 'SmackDown' program aired on KBHK in San Francisco, CA, a UPN affililiate of Chris-Craft. It is intended to strengthen RespondTV's t-commerce applications rather than to make a profit. The product being marketed is a 'No Wuss TV' T-shirt that features the station's logo.

Strategic alliances, Interactive CATV, Interactive television, RespondTV

---

Wink serves U.S. Open fans a chance to interact with programming

Article Abstract:

Alameda, CA-based Wink Communications made it possible for viewers of the 2000 US Open tennis tournament to interact with live programming and commercials during the television coverage of the games on USA Networks. Through Wink-enabled systems, fans were able to access on-screen information about any match and advertised products without interruption to their viewing of live matches.

Software Publishers, Communications Software NEC, Telecommunications software, Wink Communications

Similar abstracts:

• Abstracts: Internet companies slow to open their package insert programs. Shopping club sets sights on 1 million
• Abstracts: Brunswick settles 3 antitrust actions: takes $31M charge, says it will buy Volvo engines. Brunswick pays another $65M
• Abstracts: Studies at NCDM tap issues of concern, including 'dirt data'. Fuel surcharge compliance exceeds 70 percent, study says
• Abstracts: Exchange Applications becomes Xchange and debuts integrated eCRM solution. ClientLogic licenses Xchange e-mail marketing software
• Abstracts: Voice recognition revolutionizing customer contact, Nuance says. AdForum.com touts 10,000 agency listings worldwide

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.