Ziff's new consumer-travel title builds on past circulation success

Article Abstract:

Ziff-Davis Publishing of New York and Expedia, a Bellevue, WA-based online travel site, are launching a bimonthly consumer travel magazine, called Expedia. The periodical will be launched in late summer 2000 and will have an initial circulation of 200,000. Expedia will try to promote the new magazine with a free-trial issue, while Ziff-Davis will handle offline promotion through a direct mail campaign.

Ziff-Davis Publishing Co.

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dads mail campaign draws subscribers to new magazine

Article Abstract:

Dads Media LLC sent a direct mail package to 500,000 prospects for the launching of the magazine 'dads,' which is primarily targetted at fathers and would-be ones. The bimonthly publication, which has a guaranteed minimum rate base of 200,000, is part of New York-based Dads Media LLC. The magazine's circulation drive will focus on subscriptions, although marketing efforts for newstands will still be part of the campaign.

Marketing procedures, Periodicals, Dads Media LLC

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American Profile appeals to rural markets

Article Abstract:

American Profile of Nashville, TN, has announced that it will launch its Sunday newspaper supplement on Apr 23, 2000. The company is presently signing up rural and community newspapers to distribute the supplement which aims to become synonymous with celebrating American hometown life. American Profile will mail out direct media kits to a total of 5,000 advertiser prospects and will launch a separate direct mail effort to 3,500 publishers and editors.

General interest magazines, American Profile

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