Have you got the message yet?

Article Abstract:

Mobile marketing by universities is very effective in reaching students as text messaging can reach out to a huge number of potential students with mobile phones. Text messaging serves several purposes including facilitating applicants to register by text message which makes a university more accessible, enabling them to submit a request for information even after office hours, and also to remind them about open days and deadlines.

Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Text messaging, Mobile marketing

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Catch their eye at twenty paces

Article Abstract:

Advice for academics on how to create posters for poster presentations that will effectively explain months of research on a single sheet of paper. Tips include remembering that an uncluttered poster is generally more effective than an overly busy one, thinking about the audience that will be looking at the poster, and getting other people's opinions on your designs.

Research and Testing Services, Scientific Research and Development Services, Research & Development-Universities, Methods, Design and construction, University research, Posters in education, Educational posters

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Image hell or makeover heaven?

Article Abstract:

Advice for managers of colleges and universities who want to rebrand their institutions. Tips include setting a budget, getting outside help, avoiding making decisions by committee and considering rebranding in stages rather that all at once.

Management dynamics, Management, Company business management

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