IIA Conference: 'No Failures, Only Lessons.'

Article Abstract:

Both John Wiley and Sons' Executive Information Service and the BRS-Saunders medical knowledge resources were examined at the Information Industry Association conference. Wiley bundled four BRS data bases into the Executive Information Service. The charge was $100 per month and the system was marketed to business end users. Direct mail solicitation to Harvard Business Review and Boardroom Reports subscribers netted approximately thirty people. However, vague descriptions of Harvard Business Review On-line produced good results. BRS markets a videodisc medical information service. BRS also developed an unusual service which featured text and data from a mainframe and a videodisc image on another monitor. BRS became caught up in its own technology. Despite market research which concluded that visuals were necessary for medical information, BRS successful sold the text-only service.

Business, Medicine, Marketing, Information services, Databases, Videodisks, Online searching, John Wiley & Sons Inc., Database, Products, Companies, Promotion of Product, Marketing Strategy, Medical Issues, Videodiscs, BRS

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Elephant Memory Systems: Durable and Friendly with a Reliable Memory Just Like Its Namesake

Article Abstract:

Users of microcomputers must match the floppy disk with the computer's disk drive. Most floppy disks are 5 1-4 inches and 8 inches, but Elephant Memory Systems has developed floppy disks in over thirty-two combinations of usable sides, media density, sectoring and byte capacity. A compatibility chart by Leading Edge Products will help users find a disk compatible to their machine. Elephant disks have a warranty, and are certified by the American National Standards Institute. A toll free number (1-800-343-6857) is available for technical assistance.

Evaluation, Product/Service Evaluation, Floppy disk drives, Compatibility, Floppy Disk Drive, Microcomputer, Elephant Memory Disk Leading Edge Products

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Memory failures: how the mind forgets

Article Abstract:

Issues are presented concerning the important influence exerted by the memory in everyday life. The difficulties which arise when memory fails are discussed. Seven categories of memory failure are considered.

Psychological aspects, Memory, Excerpt, The Seven Sins of Memory (Book)

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