Your guide to shelf-fulfilment

Article Abstract:

Publishers believe the best books written by academics are those which encompass both 'academic' and 'business' aspects to provide the highest sales potential, although they are also risky as they could conversely be perceived as failing in both areas. Some academics find it difficult to find a publisher who is willing to target the desired audience, with many academics seeking to reach a large number of readers. The highest sales in trade-academic publications are reached in the fields of politics, literature, culture and history. New works by authors Paul Ormerod, Richard Dawkins, Griselda Pollock and David Cannadine are summarised.

Publishing industry, Evaluation, Intellectuals

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Flowers of the hour

Article Abstract:

The anthropologist Jack Good has a particular interest in flowers, and how they are used in rituals throughout the world. Flowers began being cultivated for sale in Europe from 1500 onwards. In 1987 sales of cut flowers throughout the world was estimated at $2,088 billion. Good sees a society's use of flowers as being very revealing of many aspects of its culture and everyday life. Different flowers have very different meanings in some cultures.

Popular culture, Cut flowers

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To move a Mountain can take a Nobel

Article Abstract:

Nobel prize winner Gao Xingjian is profiled. Particular attention is given to the political content of his writing and to the reception his work received from China's political rulers. The literary and stylistical value of his writings are examined.

China, Authors, Writers, Social policy, Interview, Xingjian, Gao

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