Going National on a Local Budget: Making the Most of Magazines

Article Abstract:

Retailers of consumer electronics have, up to now, avoided advertising in national magazines. Executives at such publications are promoting their magazines as excellent vehicles for the ads of retailers as well as manufacturers. Some magazines, such as People Magazine, accept local or regional ads.

Consumer electronics, Marketing, Public relations, Retailing, Advertising (Industry), Magazines

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Making a success of your online channel

Article Abstract:

Necessity of awareness of developments in ecommerce industry for achieving success in internet marketing is discussed.

Methods, Forecasts and trends, E-commerce, Electric equipment wholesalers, Internet marketing

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Engineers spearhead Miele TEQ success

Article Abstract:

Cooperation of Miele's service engineers that led to its winning the Domestic & General TEQ award, is discussed.

Officials and employees, Achievements and awards, Electrical engineers, Excellence, Miele UK

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