Two-Piece Portables Proving Worthy One-Piece Foe

Article Abstract:

In the VCR market, two-piece portables and color cameras are the glamour products. In all formats, suppliers are introducing feature laden portables and cameras. Hardware suppliers feel that the camcorders will not hurt the portable market. Panasonic's new line of video products includes four two-piece portables and five cameras. In the two-piece field prices start at $950. RCA is introducing a high-end two-piece VHS Hi-Fi unit. RCA enthusiasm for the 8mm camcorder has decreased as a result of developments in half-inch units. Producers of camcorders feel that their products will broaden the market.

Competition, Video Industry, Videocassette Recorders

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CES Wrap-Up: Tape

Article Abstract:

At the 1984 Winter CES an unprecedented number of new lines of tape were presented. The more than thirty suppliers of audio and video tape attempted to conquer a part of the market with lavish promotions. Kodak, Polaroid and Sunkyong Magnetics entered the market. Many believe that high grade videotapes will take more than the present ten per cent market share. Canon also entered the market with a line of super high grade cassettes priced between twenty-three and thirty-four dollars.

Trade shows, Sound recording and reproduction, Companies, Trade Show, Cassette Tape

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How One Dealer Got Wired: The Cable TV Connection

Article Abstract:

Ed Jenkins, president of two Woofer and Tweeter audio specialty outlets in North Carolina, has been taking advantage of his local cable TV network to promote his business. For under thirty dollars per aired half hour show, Jenkins, using station personnel, shoots and edits a program of his own design. Jenkins finds that his informational programs generated positive feeling about his stores.

Internet services, Cable television, Marketing, Television programs, Public relations, Quotations, Retailing, Advertising (Industry), Cable Television/Data Services, Jenkins, Ed

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