Measuring the car market

Article Abstract:

Nathan Mason, multicultural marketing manager at Ford, stated that the company will increase marketing to Hispanic Americans. A recent survey conducted by J.D. Powers & Associates found that Hispanic Americans are increasing their purchases of new motor vehicles. Suzuki is one of the top seller among Hispanic Americans.

Japan, Forecasts, trends, outlooks, Labor Distribution by Employer, Hispanic Americans, Industry Overview, Evaluation, Economic aspects, Forecasts and trends, Statistics, Surveys, Beliefs, opinions and attitudes, Market trend/market analysis, Client development, Company marketing practices, Rankings, Suzuki Motor Corp., Mason, Nathan, Land Rover (Sport-utility vehicle)

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Industrial-strength role model

Article Abstract:

Article presents a profile of Hispanic American businessman Jerry Diez. Accordingly, Diez's company, The Diez Group, is a supplier of Ford Motor Co. According to Diez, Ford's Minority Supplier Program has helped boost his company's business.

Executive changes & profiles, Officials and employees, Biography, Hispanic Americans in business, Hispanic American businesspeople, Diez, Jerry

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A diversity plan turns 100

Article Abstract:

The marketing strategies of Ford Motor Co are discussed.

Targets & Markets, Influence, Hispanic American consumers, Target marketing

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