EU cereals: value more important than volume

Article Abstract:

The market for cereals and baked products in the member counties of the European Union was valued at $123.6 billion for 1996. It is predicted that the market for cereals and baked goods will grow slowly although the actual value of the market is likely to increase particularly as new products are introduced. Cereals can be adapted to appeal to new ideas on healthy lifestyles and diets. The market for chocolate covered biscuits is increasing whilst the biscuit market overall remains stable. The market for pasta in Italy has declined but is increasing in many other EU counties.

Cereal Preparations, Breakfast Cereal Manufacturing, Cereal breakfast foods, Cookie and Cracker Manufacturing, Cookies and crackers, Macaroni and spaghetti, Cookies & Wafers, Europe, Breakfast cereals, Cookies, Biscuits

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Greek pasta industry under threat from Italian companies

Article Abstract:

The Greek pasta industry has declined over the past 15 years mainly due to lack of new products and intense price and quality competition from Italian manufacturers. The market is 80% controlled by six companies, with Misco and Melissa controlling 43%. Imports rose 70% in value terms and foreign investment has increased. Misco, the market leader, was acquired by Barilla of Italy, and Melissa, the second largest company, has become a subsidiary of Star of Italy.

Greece

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