The loyalty equation

Article Abstract:

Fifty-five percent of the households in the US actively take part in a minimum of one grocery outlet loyalty program, according to ACNielsen's Second Annual Frequent Shopper Survey. Almost 32,000 ACNielsen Homescan panel households participated in the survey. The survey also revealed that an estimated two-thirds of the households in the country stressed that it was significant for the outlet they patronized to provide a frequent shopper program. Consumers are encouraged to participate in loyalty card program by means of various factors that include the duration of the programs offered, overall perceived program quality and the size of retailers who offer a program.

Comment:

Fifty-five percent of the households in the US actively take part in at least one grocery outlet loyalty program, says a survey

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Research Findings, Campaigns, Public affairs, Demographics, Consumer Attitudes

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Pump doubles transfer efficiency

Article Abstract:

Trefethen Vineyards, a wine maker, has installed a Type 17-CL BC progressive cavity pump from seepex Inc. in order to reduce operating costs. The pump is installed on a mobile cart and has a 120 gallons per minute capacity. Richard DeGarmo, operations manager, said that the new pump enhanced operating efficiency by 100%. He said that it increased transfer rates by twofold while reducing by half labor costs involved during wine movement across tank and barrel system. The new pump also resists harsh abrasion when pumping the bentonite slurry that has sand and other particles.

Facilities & equipment, Company Planning/Goals, Wineries, Wine, Trefethen Vineyards Winery Inc.

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Metallized paper makes Miller shine

Article Abstract:

Miller Brewing Co. has redesigned the label on its 40-, 32- and 22-ounce Magnum brand malt liquor using CTH metallized paper. The metallized paper, provided by Rexam Metallising, has a light refractive, dimensional characteristic similar to holographics. Miller proved in pre-press runs that CTH accepted print very well. CTH also offered the wetstrength necessary for for an efficient labeling process. Scott Bussen, Miller spokesman, said that the metallized paper came as a low-cost alternative to holographic-type paper.

Breweries, Marketing procedures, Packaging, Malt Liquor, Miller Brewing Co., Magnum

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