A Ten Year Update on the Marketing Life Cycle for Hospital Information Technologies
Article Abstract:
This is a 1999 update of the original article of data published in the Journal of Hospital Marketing for 1989-90 data. The highest percentage of hospital information technologies include e-mail and clinical information links.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
Hospitals
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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Message Framing and Credibility: Application in Dental Services
Article Abstract:
This study tests the influence of message framing and credibility on the attitude toward a dental exam and dental services.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
Offices and clinics of dentists, Offices of Dentists, Dentists
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
User Contributions:
1
kel
Dec 4, 2008 @ 7:19 pm
This might really help on your management 650 class
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Subjects list: Research, United States, Health care industry
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