Key steps in the strategic analysis of a dental practice
Article Abstract:
As dentistry is becoming increasingly competitive, dentists must focus more on strategic analysis. This paper lays out seven initial steps that are the foundation of strategic analysis. It introduces and describes the use of service-customer matrices and location-proximity maps as tools in competitive positioning. The paper also contains a brief overview of the role of differentiation and cost-control in determining key success factors for dental practices.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1999
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The Potential Impact of the North American Free Trade Agreement on American Dental Licensure: A European Community Model
Article Abstract:
A significant barrier to entry to the dentisty practice is appropriate licensure. The current dental licensure requirements in the United States and Mexico are mentioned.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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