Carriers and agencies must pool their talents; by working together and capitalizing on complementary skills, agencies and companies can achieve higher growth rates

Article Abstract:

Insurance agencies and companies should work together to develop targeted marketing strategies. Cooperative marketing efforts would create an opportunity to achieve higher sales growth and would use the staff more efficiently. Insurers and agencies need a long-term committment to make cooperative marketing successful. Insurers should determine what demographic populations they want to target, and develop a campaign targeting this group of potential customers.

Marketing

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Equity in agent licensing

Article Abstract:

The licensing of insurance agencies and insurance agents should be modified to maintain greater control by the insurance company to protect the public. As the system stands, licensed agents who change jobs or move frequently are free to do so without direct supervision. The lack of control and the over-licensing of agency personnel will eventually reduce the competitiveness of the current insurance system and create less service for clients.

Licensing agreements, Occupational licensing boards

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Survey: agents like service but on their terms

Article Abstract:

Results of a survey taken by the Independent Insurance Agents of America show that less than half of all insurance agents like central customer service agencies because they believe it removes control over clients from their locations. Agents who like the central agencies say they reduce their paperwork and allow them more time to sell insurance. The survey also examined business practices and agency demographics.

Surveys, Independent Insurance Agents of America

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