High tension

Article Abstract:

Insurance companies covering the energy sector must revise their underwriting policies in anticipation of changes brought by the deregulation of the electric utility industry. While the passage of the federal Public Utility Regulatory Policies Act gave rise to business opportunities for insurers, it also contributed to the difficulty of catering to the energy market. That is why insurance companies must take precautions in dealing with clients in the electric utility industry. Insurance agents and brokers must also establish a risk profile for energy-related policies.

Electric Utilities, Electric Power Generation, Transmission and Distribution, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Electric services, Electric Utilities Regulation, Laws, regulations and rules, Deregulation, Utility regulations

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Interactive TV can be a marketer's dream

Article Abstract:

Interactive television opens a new range of marketing possibilities for insurance agents. A pilot program from Bell Atlantic and Future Vision of America will begin operation in the first half of 1995. Eventually, viewers will be able to select icons in advertisements that lead them to additional information screens. They will be able to answer questions using their remote control keypads and request additional information or book appointments with agents.

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Interactive TV can be a marketer's dream

Article Abstract:

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Cable and other pay TV services, Advertising

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