An assessment of the proposed Academy of Marketing Science code of ethics for marketing educators

Article Abstract:

The proposed Academy of Marketing Science code of ethics for marketing educators was assessed. The proposed ethics code is significant because it is the step towards the development of communication, debate and agreement about the social responsibility of the marketing discipline. Many researches have shown that codes of ethics contribute to higher levels of ethical behavior. Thus, the proposed AMS code is viewed with potential usefulness such as providing marketing educators the opportunity to address ethical conflict and solve ethical problems.

Analysis, Laws, regulations and rules, Educators, Academy of Marketing Science

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A paradigm for development and promulgation of a global code of marketing ethics

Article Abstract:

One of the benefits of a global code of marketing ethics is the provision of consistency in marketers' ethical decisions, thus, the enhancement of marketing as a profession. However, certain challenges present can impede the creation of such code. Examples of such challenges are individual differences in moral reasoning, cultural differences, and levels of economic development. Thus, the development of a global code of marketing ethics can be achieved via a two-stage process that includes specific activities and normative guidelines.

International aspects

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