It pays to advertise

Article Abstract:

Independent production companies command the largest budgets and have access to state-of-the-art technology to produce TV commercials. However producers can make both TV shows and commercials. The Producers has a long track record in producing commercials for major advertisers including Nescafe, Ford and Yardley Cosmetics, and has recently made Channel 4's drama The Politician's Wife. Jenny Edwards, a producer, believes that ideas are the common link between the two types of film making.

Motion Picture and Video Production, TV Commercial Production, Television advertising production

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Digging for victory: billions of pounds have been poured into the UK cable industry but a dearth of original programming and an uninspired marketing strategy means most viewers are still not convinced it is worth paying for

Article Abstract:

Billions of pounds are being invested into the UK cable industry, mostly by major Canadian and US companies. The majority of the investment has gone into cable laying rather than programming, although a spokesman for the Cable Communication Association claims that thee will be more emphasis on cable television programming products.

Cable Television Systems, Cable Networks, Services, Cable television broadcasting industry, Cable television

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Small screen idols

Article Abstract:

Specialist programme makers have their own favourite televisions ads. Richard Bryan, director/producer of 'Masterchef', likes Sainsbury's commercials by Abbott Mead Vickers BBDO. The ads have excellent lighting and editing. 'Top Gear' series producer Jon Bentley likes the 'Twister' ad for the Volvo 850 best.

TV Advertising, Media Representatives, Evaluation, Beliefs, opinions and attitudes, Television producers and directors, Television directors, Television producers (Persons)

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