Knowledge gap effects: audience and media factors in alcohol-related health communications

Article Abstract:

The effects of demographic and motivational factors on information reception about the hazards of alcohol and the mass media's role in public campaigns about the risks of alcohol were analyzed. Findings revealed that the level of education, ethnicity, gender and age determined knowledge-gap related measures. Newspsapers and magazines were also found to provide more specific information and greater recall than radio and television. Thus, communication media which require a higher level of cognitive ability can best convey information about the hazards of alcohol.

Drinking of alcoholic beverages, Drinking (Alcoholic beverages), Mass media, Health risk communication

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The influence of the president on the news media and public agendas

Article Abstract:

The extent of presidential influence on news media and public agendas was analyzed. Findings revealed that historical events and presidential personality were factors that directly influence the news media. Presidential influence was also found to govern the relationship between the press and the public. However, previous media coverage was found to affect the relationship between the press and the public more than presidential influence. In the final analysis, it is the media which determine news coverage.

Presidents, Presidents (Government), Media coverage, Press, Government and the press, Press policy

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Examining public relations news releases using the transactional theory of news

Article Abstract:

Public relations news releases were analyzed using the transactional theory of news. Findings showed that editors preferred stories of high social-civic value and those that have high entertainment-organizational value. These types of news were chosen for publication since they were thought to benefit the public and the media organization. This indicates that the transactional theory of news is also highly applicable in public relations news releases.

Public relations, Press releases

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