Research shows 14% set to install digital TV

Article Abstract:

A study conducted by Continental Research shows that 14% of consumers in the UK intends to purchase digital TV in the next six months. The result suggests a high level of response from consumers if compared with other new communication systems such as mobile phones. Continental Research's 1997 mobile phone report found out that only 6% of consumers plan to buy a mobile phone in the next six months. The report also cited a high awareness about digital television among consumers, with 83% of the adults claiming to had heard of the technology as of end of August 1998, up from 72% in May 1998.

Comment:

UK: Study conducted by Continental Research says 14% of consumers intends to purchase digital TV in next six months

Sales & consumption

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Sky goes soft

Article Abstract:

BSkyB went soft with its launching of its digital-satellite television services, with the company airing around 25% of 200 digital-television channels it pledged to transmit. While the number of digital-television channels have been boosted to 100 channels, many of the new digital-television channels are duplicates of BSkyB's analog-television channel offerings, such as VH-1, Nickelodeon, MTV and Granada Plus, and contain similar versions of the broadcaster's Sky News programming.

Comment:

Goes soft w/ launching of digital-satellite TV svcs, w/ co airing around 25% of 200 digital-TV channels it pledges to transmit

Services introduction

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Deals bolster Sky's digital offering

Article Abstract:

BSkyB boosts its digital satellite package, or DST, with 17 additional channels through a carriage agreement with Flextech, UKTV and Discovery. BSkyB's Sky Digital will enjoy a seven-channel increase as a result of its tie-up with Discovery. Sky Digital will also be able to carry six UKTV channels as a result of BSkyB's agreement with UKTV. Sky Digital will also secure carriage rights to the Challenge TV, Bravo, Living and Trouble channels due to BSkyB's deal with Flextech.

Comment:

Inks carriage deal w/ BSkyB in an agreement that boosts BSkyB's digital satellite package by 17 additional channels

Strategic alliances, Discovery Communications Inc., Flextech, UKTV Interactive Ltd.

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