The shaping of 'eco-nuclear' publicity: the use of visitors' centres in public relations

Article Abstract:

Florida Power & Light (FP&L) and Scottish Nuclear Limited (SNL) have visitor centers which exemplify the current 'advocational' public relations strategy which the nuclear power industry is using to fight its negative image. Besides presenting itself in a fun, educational, family-oriented setting, the industry is responding to the 'greening' of public opinion by promoting itself as an environmentally 'friendly' power source. While the visitor center idea was used in the 1960s by California's Pacific Gas & Electric, the 'eco-nuclear' campaign is relatively new.

Nuclear industry, Public relations

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Digital audio broadcasting: the tangled webs of technological welfare

Article Abstract:

Commercial exploitation of digital audio broadcasting (DAB) will depend on the industry's ability to convince listeners to invest in digital radio sets. The technology of DAB enables significantly greater amounts of information to be transmitted with improved accuracy. Digital radio sets need to become available at prices consumers consider reasonable for this technology to become commercially viable.

Social aspects, Innovations, Telecommunications, Telecommunication, Digital audio broadcasting

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