An agency creates an offshoot to build stronger links between advertisers and customers

Article Abstract:

Kirshenbaum Bond and Partners have formed Dotglu from its KBP Direct and KBP Interactive units. Tina Coheo, formerly with FCB Direct will head the new 'relationship management' unit, made up of a staff of 40. Estimated billings are $20 mil.

Organizational history, Agency Formation/Mergers, Statistical Data Included, Management, Kirshenbaum Bond and Partners, Dotglu Inc.

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Comings and goings on Madison Avenue include a realignment affecting Air France's account

Article Abstract:

Jordan McGrath Case & Partners relinquished the $10 million Air France account to newly renamed Euro RSCG Tatham, now Euro RSCG McConnaughy Tatham. Messner Vetere Berger McNamee Schmetterer/Euro RSCG will have to bid to keep the estimated $30 million Nasdaq stock market account which it has handled since 1989. Six other agencies will also take part in the review for the Nasdaq. Jiffy Lube International selected McCarthy Mambro Bertino in Boston to handle its $20 million American ad account. Ann Wool will leave Edelman Public Relations Worldwide to join Ketchum Sports Network as senior vice president and director.

Use of services, France, New orders received, Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Agency Personnel, New Agency Services, Airlines, Contracts, Euro RSCG McConnaughy Tatham, Air France Group

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