The long-suffering and lonely Maytag repairman will get a new look and a new mission in 2001

Article Abstract:

Maytag is re-inventing it's lonely repairman TV ad personality with the help of Leo Burnett USA and Will Vinton Studios. Mark Devine will replace Gordon Jump as a character who is obsessed with perfection for his brand, as he demonstrates his own friendly imperfections. Maytag took a hit in sales this year and is redirecting it's image from just plain dependability to storytelling and character. Creative minds, Jim Hardison, David Altschul, Steffan Postaer and Mark Faulkner collaborated on the campaign to start Jan. 15.

Campaigns, Household Appliances, Household Appliance Manufacturing, Contracts, Advertising, Home appliances industry, Appliance industry, Appliances, Leo Burnett Company Inc., Devine, Mark, Maytag Admiral Products, Will Vinton Productions Inc.

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He-mails, she-mails: where sender meets gender; men and women use e-mail differently, studies find, but not always in the ways you'd expect

Article Abstract:

Research is beginning to show that men and women send e-mails that are very much like their in-person conversations or their phone conversations. That is, men are more brief, less prompt, "functional or transactional." Women are the opposite. They almost never send a one-word reply, even when a simple 'yes' or 'no' is all that is required. And for people who have a hard time discussing their feelings, e-mail seems to help them do so in writing.

Product information, Online services, Internet services, Women, Telecommunications systems, Demographic aspects, E-mail, Men, Composition (Language arts)

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With consumers concerned about unexpected mail, direct marketers will try new approaches

Article Abstract:

As many in the U.S. are wary of opening their mail because of fears of anthrax transmission, direct marketing companies are being challenged. The Direct Marketing Association, with help from the Postal Service and security consultants has offered some suggestions such as phoning or e-mailing recipients in advance that mail is being sent and avoiding plain envelopes. E-mail has also been suggested as a temporary alternative to direct mail. And, as people seem to be watching even more television lately, infomercials are also being considered by the industry.

Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Direct Marketing, Planning, Safety and security measures, Economic aspects, Marketing, Postal service, Marketing industry, Public opinion, Consumers, Direct Marketing Association, Bioterrorism, Anthrax, War on Terrorism, 2001-

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