In a surprise, Kmart gives a $100 million account to the New York office of TBWA/Chiat/Day

Article Abstract:

A new $100 million Kmart Corp. ad campaign was given to the New York City office of TBWA/Chiat/Day. Campbell Mithun of Minneapolis, MN, which handled the account for five years, has been dismissed and TBWA will take over in Jan. 2001. TBWA, not even a player in the intitial account review, hopes to aid Kmart in promoting a customer bond, driving sales and leveraging the Kmart brand.

Use of services, Account Activity, All Other Specialty Food Stores, Variety stores, Discount Stores, TBWA Chiat/Day Inc., Kmart Holding Corp., KM

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BMW picks a shop to introduce its Mini car to the United States

Article Abstract:

BMW of North America has selected Crispin Porter & Bogusky to fashion a campaign for the new version of the mod Mini Cooper, not sold in the U.S. since 1967. Crispin executives and employees are delighted to comply with BMW's plan to give the car longevity beyond a fad, in the vein of the VW Beetle. Expect to see pop culture in the selling of the groovy Mimi. Some reports are that the campaign is between $25 - $40 million.

Motor vehicles and car bodies, Germany, Marketing procedures, Campaigns, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Automobile industry, Crispin Porter and Bogusky, BMW of North America L.L.C., Bayerische Motoren Werke AG, BMW of North America Inc.

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