Madison Ave. rushes to complete several deals before an extra-long holiday weekend occurs

Article Abstract:

Many advertising agencies are trying to tie-up new ad deals with several companies before the long July Fourth holiday weekend. Because the July Fourth holiday falls on a Tuesday in 2000, the agencies are scheduled to close early on Friday June 30 and not open again until Wednesday July 5, 2000.

Economic aspects, Holidays

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Madison Avenue cranks into high gear, with some major accounts shifting agencies

Article Abstract:

Overall $250 mil in ad industry contracts were reassigned. B Com3 Group won $140 mil account from the USPS and another $37 mil deal from Showtime Networks. Unilever awarded work to Digital@JST and OgilvyOne, both of New York.

Statistical Data Included

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Recent account maneuvers involve big household names like Amazon, Energizer and others

Article Abstract:

Amazon.com has consolidated its account with Wieden & Kennedy. Energizer Battery Co. has consolidated its account with the Playa del Rey, California office of TBWA/Chiat/Day. Dial Corp. has excluded DDB, after 21 years, from its account review. Visa USA is reviewing its interactive account. The Wall Street Journal-Europe has asked seven agencies to present ideas for project work.

Advertising, Book Stores, Data Processing Services, Specialized Computer Services, Data processing and preparation, Primary Battery Manufacturing, Primary batteries, dry and wet, Primary Batteries, Computer services industry, Information technology services industry, Information technology services, Booksellers, Bookstores, Amazon.com Inc., TBWA Chiat/Day Inc., AMZN, Battery industry, Wieden and Kennedy Inc., Wall Street Journal-Europe (Newspaper), Energizer Battery Co., Visa U.S.A. Inc.

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