Nike makes numbered shoe size vanish with Air Presto

Article Abstract:

Athletic company Nike Inc has unveiled its unisex running shoe, Air Presto, that comes in 13 colors and six sizes. The running shoe, which has a suggested retail price of $85, is made of stretch mesh that allows it to provide a sock-like, ultracomfortable fit for a variety of foot shapes and sizes. With Air Presto, Nike has departed from the traditional numbered sizing and has instead used the sizes, XXS, XS, S, M,L and XL.

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Nike jumps to show off shoe

Article Abstract:

Nike is introducing high-tech shoes called Nike Shox. The product feature spring-like columns in hte heels made from resilient foam similar to that used in formula One race cars' nose pieces. The mechanism generates a trampoline-style effect. Nike hopes that Nike Shox would energize the flat $7.6-billion sneaker market. The shoe is targeted at the 14-year-old sneaker connoisseurs and is priced at $150.

Other Footwear Manufacturing, Athletic Footwear ex Canvas

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Reebok goes toe-to-toe with Nike

Article Abstract:

Sneaker firms battle with spokespersons. Reebok has hired Allen Iverson as a spokesperson to match-up against Nike's Michael Jordan in a battle for a piece of Nike's $15.1 billion market share of the athletic footwear market.

Marketing procedures, APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Spokesperson, Rubber and plastics footwear, Cover Story, Company Profile, Reebok International Ltd., NKE, RBK

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