3 case studies: how three very different companies adopted Macintosh systems
Article Abstract:
Experiences of three companies in adopting Macintosh computers for their desktop publishing needs are described. The San Francisco Art Department, a small graphic design and desktop publishing firm, implemented its Mac desktop publishing system to meet the needs of a major client. An initial investment of $10,000 and subsequent investment of $6,000 has produced a system that increases efficiency, reduces typesetting and bookkeeping costs by 30 percent, lets more time be spent on design, and reduces time spent on production details. The full service, in-house Graphic Communications unit of BP America Inc implemented its Mac system to achieve greater control over production work and to complete projects more quickly in-house. An initial investment of $8,500 and subsequent investment of $120,000 has resulted in savings of time and money, enables the department to produce more complex documents, and has resulted in greatly improved final designs. FMC Corp has implemented desktop publishing on more than 500 Macs throughout its 110 offices worldwide. Although Macs are not easy to network with its existing hardware, FMC has realized significant cost savings from their use. The company plans to acquire 500 more Macs by the end of 1990, and is interested in creating slides in-house and in developing multimedia presentations.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
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When real life is black-and-white
Article Abstract:
Apple Computer Inc's grey-scale OneScanner and Ofoto scanning software, and the company's LaserWriter IIg black-and-white printer with its FinePrint and PhotoGrade printing enhancements, offer distinct advantages over lower-priced color systems. The OneScanner, $1,299, is a bit pricey, but it distinguishes itself with its Ofoto software, which offers one-button scanning for beginners and more precise controls for experts. The scanner's Autoscan feature captures high-quality images through the LaserWriter IIg's built-in calibration routines, following which the software previews the image, determines if it is photo or line art, scans it, crops away extra space and straightens the image. Ofoto also corrects the image by rotating the scan to make its edge horizontal, and it comes with the basic image editing tools. The LaserWriter IIg, $4,599, offers a degree of subtlety in scanned images rarely found with 300-dpi printers.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1992
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New freedom forum in South Africa
Article Abstract:
Professor Taj Hargey of the University of Cape Town states that desktop publishing (DTP) is the key to the success of the first black-owned newspaper in apartheid-dominated South Africa. As editor of The Forum, a 48-page weekly, he believes that the newspaper cannot depend on outside vendors because of the threat of a shut-down by the government. The initial print for spring 1990 is scheduled for 50,000 copies. The Forum will be produced using DTP equipment donated by Aldus Corp, Interleaf Inc, Apple Computer Inc and Farallon Computing Inc, among others. According to Hargey, it is nearly impossible to get any real news in South Africa. More information concerning The Forum can be obtained by contacting the Institute for Technology Development, 3245 Adeline Street, Berkeley, CA, 94703, (415) 655-3838.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
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