Cosmetics for spring will feature soft, pastel colors

Article Abstract:

The cosmetics industry feature soft pastel shades of makeup for spring and summer 1984. Peach and rose shades will be popular. Revlon plans to use desert shades of coral and beige for lips, nails and eyes.

Innovations, Equipment and supplies, Cosmetics industry, Revlon Inc., Public opinion, Personal appearance, Color, Cosmetics

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Importance of drug stores in sunglass field increases

Article Abstract:

Drugstores sell about 20 million pairs of sun glasses, at a profit of over 50%. Plastic lenses offer more protection and weigh less. Foster Grant glasses, well advertised, sell profitably.

Sunglasses

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Drug store as theatre: creativity that pays dividends

Article Abstract:

Druggist uses color, graphics to display sundries, increase sales.

Economic aspects, Pennsylvania, Merchandising

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