Speculation mounts over a Shell-Texaco merger

Article Abstract:

US-based oil group, Texaco, and Royal Dutch Shell are the focus of mounting speculation that their proposed European downstream alliance may become an outright merger. Such a move would create the largest oil firm in the world - with a US$ 184bn or so market capitalisation - and are believed to have emerged following British Petroleum's decision to link up with Amoco. Texaco rejected speculation on 28 August 1998 that it is planning a full-blown merger of the second largest oil group worldwide, while Shell noted that the former was one of several companies it was in discussions with concerning downstream activity. Indications are that Texaco and Shell are set to make a formal announcement regarding downstream activity

Comment:

Is the focus of mounting speculation that proposed European downstream alliance with Texaco may become outright merger

Europe, Strategic alliances, Texaco Inc., Royal Dutch-Shell PLC

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The 100m BP makeover

Article Abstract:

Following its merger with US oil company Amoco, British Petroleum (BP) is planning to spend GB 50mn-GB 100mn on redesigning its corporate branding and logo. Although BP will retain its name on its petrol stations outside the US, all its US stations, including those run by independent retailers, will take on the Amoco name. BP last changed its logo in 1989 at a cost of GB 100mn.

Comment:

Plans to spend GBP50 mil to GBP100 mil on redesigning its corporate branding and logo

United Kingdom, Marketing procedures, British Petroleum Company PLC

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